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‘Tradition’ brings together ten of the most interesting and diverse designers and illustrators working in Scandinavia today. Collectively, they are a fine example of a sensibility and style that encapsulates the current Scandinavian design ethic. Scandinavia has enjoyed a high profile within the realms of product design and architecture since the 1960’s, however, the current generation of creatives has been increasingly successful within the graphics and illustration fields. Often using folklore as a base, interweaving environmental awareness and ethical responsibility with ‘hipster’ attitude, these artists have created a new design language that has a wide reaching impact amongst its peer group. Scandinavia is the part of the world that everyone is currently looking at for clean, efficient design, not just for the usual design produce, but for graphics and illustration too: The esteemed publication, Monocle, recently voted Copenhagen World Design City (a title that gets bandied around only too easily) but the title has stuck. It rings true...
Collaborators
Grand People Bergen, Norway
www.grandpeople.org
Grandpeople is a Norwegian design studio
established in 2005. They provide different and
distinctive solutions in graphic design, art direction
and illustration.
Maja Sten Stockholm, Sweden
www.majasten.se
Maja studied graphic design and illustration at
Konstfack University College of Arts and Crafts in
Stockholm 1997-2000. She completed her studies at
the Royal College of Art where she graduated in
Communication Art and Design in 2002 (MaRCA).
She is now based in Stockholm working on freelance
basis.
Stina Persson Stockholm, Sweden
www.stinapersson.com
This Stockholm-based illustrator has a great way of
balancing the fluid irregularity of ink and watercolor,
with the harder edges of cut paper collage and
dramatic blocks of color. Some of the collage elements
are lace as well as Mexican cut paper (used at
ceremonies and festivals).
Andreas Samuelsson Stockholm, Sweden
www.andreassamuelsson.com
Andreas Samuelsson is an illustrator based in
Stockholm. He graduated from Berghs School of
Communication in 2004. Curating Animalphabet -
Typographical charity project for Unicef, 2007
www.animalphabet.org
Mira Nemeth Stockholm, Sweden
www.miranameth.com
An Art Director and Illustrator, who lives and works
in New York.
Her illustrations, mix strong contrasts with softer
shapes, figurative imagery with more abstract organic
forms and plays with different levels in nature while
incorporating fantastical and imaginary elements.
Inspiration comes primarily from nature but also
from people and Asian art. Mira's list of clients
includes Coca-Cola, Absolut Vodka, IKEA, Starbucks,
Opodo, Warchild, Clinique and Comcast.
Rikke Jorgensen Copenhagen, Denmark
www.rikkejorgensen.blogspot.com
Rikke Jørgensen graduated from The Royal Danish
school of Fine Arts, as an Architect, and has worked
as an illustrator on various national and
international projects ever since.
Emmi Finland
www.emmi.co.uk
Emmi Salonen is originally from Finland. After
studying graphic design in University of Brighton,
where she graduated in 2001, she then moved to Italy
to work at Fabrica, Benetton’s controversial but
prestigious studio for young designers.
Emmi went on to earn more professional stripes back
in London and New York, where she worked with
karlssonwilker. In 2005 she returned to London and
set up her own practice. As well as designing, Emmi is
a sessional tutor at Bucks New and Ravensbourne
Universities and lectures regularly.
Commando Group Oslo, Norway
www.commandogroup.no
Specializing in graphic design and illustration. There
aim is to emerge with skills and knowledge into
solutions that aid products and companies in their
fight to be visible and reach their target audience.
Bo Lundberg Stockholm, Sweden
www.bolundberg.com
Upon graduation from Berghs School of
Communication in Stockholm, he made my living as
an Art Director for a few years before moving over to
graphic design and eventually illustration.
Bo draws inspiration from furniture, modern
antiques, objects and patterns that he stumbles across
in everyday life. He believes for an image to work, it
should reflect something to which the viewer is able to
relate. That way, he makes an illustration that is
enriched by the viewer’s own experiences.
Editorial clients include: Wallpaper, Elle, Vogue, Los
Angeles Times, Cosmopolitan, New Scientist, The
Guardian, You Magazine and Condé Nast Traveler.
Corporate clients include: American Express,
Beaumonde Cards, Coca-Cola, Mattel, Neiman
Marcus and Scandinavian Airlines.
Anna Giertz Stockholm, Sweden
www.annagiertz.se
MA in Graphic design & Illustration at
KonstfackUniversity 2004. Based in Stockholm,
Sweden. Working on a freelance basis.